Primo Wine Club

Member Benefits:

  • One special allocation wine every month. Exclusive to Wine Club Members
  • 10% off food and retail, every time you dine with us (some exclusions may apply).
  • Complimentary dining rewards issued to your membership on your birthday, and on your spouse’s birthday.
  • VIP Reservation status
  • Exclusive use of our private wine-tasting room. Enjoy exclusive wine club events for members only.

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Primo Wine Club Members receive a 10% discount on dining and retail every visit. Members also receive a 10% discount on all carry-out orders and a 10% discount on featured retail products.


Enjoy Exclusive promotions for Primo Wine Club Members such as, limited bottling offers, VIP reservations, exclusive events, private use of our wine tasting room, and much, much more!

Primo Wine Club Members and spouses also receive a complimentary entrée during their birthday month for being part of the club (value up to $15).

Birthday Rewards:

  • Each Primo Wine Club Member is eligible for one Birthday Reward, per calendar year, for themselves and the person listed as spouse on their account (for a total of 2).
  • Primo Wine Club Member must have a birthday on file in order to receive Birthday Rewards.
  • Birthday Rewards are valid for one complimentary entrée (valued up to $15).
  • Birthday Rewards are loaded to the Primo Wine Club Membership Card up to 30 days prior to your birthday and your “Spouses” birthday.
  • Birthday Rewards expire 60 days after issuance.
  • Birthday Rewards are only valid when the Primo Wine Club Member is dining in one of our locations.
  • Must present Primo Wine Club Membership care and ID to redeem Birthday Rewards.

Primo Wine Club Members are allowed access to Members-Only parties, classes, domestic and international wine trips and events.

  • Primo Wine Club Rewards will be issued after the first of the month of membership has been paid.
  • Primo Wine Club Members must present their membership card and an ID to redeem discounts.
  • Rewards may only be redeemed by the member who earned the reward(s).
  • Cancelled, expired, or vacation status members and those without a valid credit card on file are ineligible to receive new rewards and discounts.
  • rewards are not valid in combination with any other offers, discounts, or promotional services.
  • Rewards are not redeemable for cash.
  • Refunds will not be issued on unused Reward balances.
  • Rewards/disocunts cannot be applied to tax or gratuity.
  • All Rewards are invalid after expiration.
  • Primo Wine Club Members will receive a $20 reward at the time of sign up and initial payment; 6-month membership is required.
  • Rewards are uploaded to the Primo Wine Club Membership card within 24-hours of initial payment.
  • $20 Rewards are valid for dine-in or carry-out purchases at any Primo location.
  • $20 Rewards expire after 90-days.
  • $20 Rewards cannot be redeemed for cash.